Digital Trend AS is the data controller for the processing of personal data as described in this privacy policy. In this privacy policy, we explain what personal data we store and how we process it. This privacy policy applies to: www.newbaseline.no

Personal data we collect and process

We process the following categories of personal data:

• Basic information: Name, date of birth
• Contact information: Address, phone number, email address
• Account and profile information: Settings, preferences
• Payment information: Transaction information, payment method
• Customer history and customer engagement: Order and delivery details, shopping cart movements, discount codes, loyalty program information, active products and deals as well as products and services you have had in the past, how much and how often they are used, status of products/services
• Customer activity: Reading and action history from any app, website or electronic communication we send out. As well as technical information about the devices you use.

The personal data is collected directly from you through information you provide to us and in connection with your use of our services and products.

How we use your personal data

Service delivery/contract conclusion

We use your personal data to fulfill our agreements with you, i.e. when you have ordered a product or service from us. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill an agreement with you.

Customer relationship management

We use your personal data to manage our customer relationship with you. For example, customer service, complaint handling and error correction regarding your customer relationship. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill an agreement with you.

Analysis, business development and service improvement

We work continuously to develop and improve our services and products. Much of this work involves analyzing various forms of personal data, such as customer activity, customer history and account and profile information. The legal basis for processing personal data for this purpose is our legitimate interest.

Customized user experience

We adapt the user experience and communication to your customer relationship and we use personal data for this purpose. The legal basis for processing personal data for this purpose is our legitimate interest.

Sales and marketing

We use personal data in connection with the sale and marketing of our products and services, for example when you receive emails from us. The legal basis for processing personal data for this purpose is our legitimate interest. You have the opportunity to opt out of parts of this processing by, for example, opting out of receiving emails from us. In addition to this, we may also ask for your consent to use your personal data for so-called profiling, where we derive interests and needs based on your personal data. The purpose of profiling will be to make our marketing more relevant.

System monitoring, troubleshooting etc.

We monitor our systems for errors and problems. Some of these processes involve the storage and processing of personal data. The legal basis for processing personal data for this purpose is our legitimate interest.

Security, fraud and crime detection

We process personal data in our efforts to protect our users and ourselves from fraudulent activity, misuse and criminal acts. The legal basis for processing personal data for this purpose is our legitimate interest.

Comply with legal obligations

In some cases, we are required to process personal data in order to comply with other legal obligations. An example of this is information related to sales, which we are obliged to record and store in accordance with the Bookkeeping Act. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill a legal obligation incumbent on us.

Your rights

If you wish to exercise any of your rights, please contact us at ronny.bruknapp@newbaseline.no.

Right of access to personal data

You can request a copy of all data we process about you. Please contact us at the email address above to exercise your right of access.

Right to rectification of personal data

You have the right to ask us to correct or supplement information that is incorrect or misleading.

The right to erasure of personal data

You have the right to have your personal data erased without undue delay. You can therefore ask us to delete information about yourself at any time. However, please note that information that we are required to retain due to other legal obligations (such as the Bookkeeping Act) will not be deleted.

Restriction of processing of personal data

In some situations, you can also ask us to restrict the processing of your data. You do this by managing consents or reservations in our solutions.

Object to a processing of personal data

If we process data about you on the basis of our duties or on the basis of a balancing of interests, you have the right to object to our processing of your data. You do this by managing consents or reservations in our solutions.

Data portability

You have the right to receive your personal data in a structured, commonly used and machine-readable format. Please contact us at the email address above to request your personal data.

You can complain about our processing of personal data

We hope you will let us know if you believe we are not complying with the rules of the Personal Data Act. Please let us know first through the contact or channel you have already established with us. You can also complain about our processing of personal data. You do this to the Danish Data Protection Agency.